Streamline Your Fleet with OptiCab’s Smart Automations

All-in-one automation & marketing suite built for the modern taxi business.

Feature

Conditional Customer Emails
Personalised Customer Emails
Mobile Optimised Emails (Adaptive)
Initial App Sign Up Welcome Email
New App Bookings Alerts
Cancelled App Bookings Alerts
Priority Status for Emails (Inbox)
Interactive Driver Assessments
Cancellation Emails (Customers)
Bespoke App / Play Store Images
Smart Customer Review Funnel (Email)
Lost Earnings Driver Statement (Email)
Advance Driver Balance Sheet

Feature

Conditional Customer Emails
Personalised Customer Emails
Mobile Optimised Emails (Adaptive)
Initial App Sign Up Welcome Email
New App Bookings Alerts
Cancelled App Bookings Alerts
Priority Status for Emails (Inbox)
Interactive Driver Assessments
Cancellation Emails (Customers)
Bespoke App / Play Store Images
Smart Customer Review Funnel (Email)
Lost Earnings Driver Statement (Email)
Advance Driver Balance Sheet

See OptiCab in Action

Learn how our automation tools enhance fleet operations. Watch the video to see key features and real-time integration.

Our Core Services

OptiCab automates taxi operations, enhancing customer experience with promotions. Our tools improve branding.

Automations

Modernise your backend and customer experiences through intelligent, event-triggered systems.

Conditional Booking Emails / SMS
NFC / QR Review Cards
Driver Training Package

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Conditional Customer SMS Texts (Bookings)
Custom Confirmation, Receipt, Cancellation Emails (Bookings)
Customer Review Funnel
Driver & Office Staff Recruitment Funnel
Ongoing Platform Optimisations & Management
Advanced Driver Rent Automations
Driver ‘Lost Earnings’ Automations
Welcome Email (App Sign Ups)
WhatsApp Business Integration
Dynamic Driver Rota Sheet
Driver Training Package
Driver Ad-Campaign Setup
Autocab Only (App UI Modifications)
‘Capability’ & ‘Extras’ conditional SMS/Emails

Digital & Physical Marketing

Drive more bookings and build a standout brand with tailored marketing solutions.

Website Design (With API Integration)
Branding Kits
Conditional Promotions via SMS or Email

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App/Play Store Optimisation
Marketing Materials (Banners, B2B Outreach, Brochures, Door Cards)
Digital & Physical Flyers (for local marketing and driver hiring)
Vehicle Branding Visuals (mockups, print-ready)

Real World Case Studies

Discover how OptiCab is already improving operations and growth within a London based fleet.

Customer Enhancement

Custom Confirmations / Receipts / Cancellation Emails

Deliver a premium customer experience through professionally designed, automated emails that confirm bookings, detail special charges, clearly communicate cancellations, and include essential journey information — ensuring every passenger feels informed, valued, and satisfied from start to finish.

Office Optimisation

Promos via SMS / Email

Automated marketing messages sent directly to your customer base or potential leads, promoting special offers, discounts, and incentives. These campaigns drive repeat business, boost app downloads (Automation), and increase customer loyalty.

Customer Enhancement

Bespoke Conditional Emails

Custom Emails are automatically triggered messages sent to customers based on their pickup location, ensuring they receive clear, location-specific instructions. This reduces no-shows, confusion, and complaints, while enhancing the overall customer experience.

Trusted by over 10+ fleets across UK

A Game-Changer for Our Airport Operations

We’ve been using OptiCab for just over 3 months now and it’s completely transformed how we run our airport transfers. The automated flight tracking alone has been a game-changer — it updates our drivers and office staff in real time, so we’re no longer relying on manual checks or guesswork.

Our confirmation emails now include branded meeting point info, which has reduced confused customer calls by at least 50%. The driver rent sheet automation is also saving our office team hours every week.

Highly recommend OptiCab to any fleet still relying on manual processes. It’s freed up our time and helped us deliver a more polished, reliable service to our customers.

Manager at Abetta Cars.

★★★★★

Bespoke Packages

OptiCab pricing scales with your fleet — you only pay for what you use. We also offer one-off packages for standalone services or specific projects.

One Time Add-Ons

WhatsApp Business Integration
Dynamic Driver Rota Sheet
Eye-Catching Marketing Cards
NFC / QR Review Cards
Driver Training Package
Driver Ad-Campaign Setup
Company Branding Pack
Marketing Materials (Banners, B2B Outreach, Brochures)
Autocab Only (App UI Modifications)

Subscription Services

Conditional Customer Emails (Bookings)
Conditional Customer SMS Texts (Bookings)
Custom Confirmation, Receipt, Cancellation Emails (Bookings)
Customer Review Funnel
Office Staff / Driver Scouting Funnel
Conditional Promotions via SMS or Email
Ongoing Platform Optimisations & Management
Advanced Driver Rent Automations with Lost Earnings Report
Dispatch Alerts (Cancelled/New App or Web Bookings)
Welcome Email (New App Sign Ups)

Frequently asked questions

What is OptiCab?

OptiCab is a marketing and automation service designed specifically for minicab/taxi firms. We help you modernise operations, improve customer communication, and save hours of admin — all without changing your current dispatch system.

Do I need to switch from iCabbi or Autocab to use OptiCab?

Not at all. OptiCab integrates seamlessly with both iCabbi and Autocab, allowing you to keep your current system while benefiting from enhanced automations and branded communications.

What if I want a custom integration?

We’re always open to developing custom integrations. With extensive experience working with both Autocab and iCabbi APIs, we can tailor solutions to fit your exact operational needs.

A recent example includes a custom setup where we automatically update the driver notes field with the actual ‘landed’ flight time, pulling live data directly from the FlightRadar24 API. If you’ve got a specific workflow or idea in mind, we’re happy to explore it with you.

What’s your consulting process?

After delivering a live demo showcasing the full capabilities of our automation engine and marketing suite, we’ll work with you to identify the specific automations you want implemented and the marketing services you’d like completed.

From there, we’ll provide a clear breakdown of the estimated costs — including any one-time services and scalable automation pricing. Once approved, we’ll begin the integration process.

The implementation stage typically takes up to 4 weeks, depending on the complexity of your requirements. Throughout this period, we maintain regular communication and testing to ensure everything works seamlessly before go-live.